Average Super Bowl ad will generate four times more engagement, says EDO CEO Krim

Kevin Krim, president and CEO of EDO, which tracks and measures the effectiveness of TV ads based on consumer behaviors, joins CNBC's 'Squawk Box' to discuss this year's slate of Super Bowl ads.

By: CNBC Television
Title: Average Super Bowl ad will generate four times more engagement, says EDO CEO Krim
Sourced From: www.youtube.com/watch?v=Yhc5yu1MvUM

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