How the hyped-up ghost kitchen trend fizzled out

Ghost kitchens were seen as the savior of the restaurant industry in the pandemic. Investors pumped over $3B into the group and companies like Wendy's and Ruby Tuesday joined in opening their own ghost kitchens. But, Americans appetite shifted back to brick-and-mortar restaurants and ghost kitchens saw a sharp pullback in 2023, marred by mass closures and consumer backlash. Now the industry's future is in limbo as the once favored business model sinks.

By: CNBC Television
Title: How the hyped-up ghost kitchen trend fizzled out
Sourced From: www.youtube.com/watch?v=ZQETl_LrHRU

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