Why NBCU is all in on sports

NBC Sports will air the Winter Olympics, the Super Bowl and the NBA All-Star Game in a two-week period.

NBCUniversal has spent billions on live sports rights, including picking up the NBA and MLB rights in the past year, to differentiate itself from other, larger media companies.

By: CNBC Television
Title: Why NBCU is all in on sports
Sourced From: www.youtube.com/shorts/OlUDNP7DpYI

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