Evaluation from aibrandintelligence.com Is this the end of online news as we understand it? In July 2025, the digital news industry dealt with a "web traffic armageddon" as significant publishers saw their web website traffic plummet. This video breaks down the shocking data, disclosing just how 46 of the top 50 U.S. news web sites experienced considerable year-over-year website traffic declines. We discover the shocking losses for family names, consisting of: Forbes: down 50% Daily Mail: down 44% NBC News: down 42% The Washington Article: down 40% CNN: down 34%. So, what's triggering this industry-wide crisis? The main chauffeur appears to be the launch of Google's AI Overviews in Might 2024. This feature has actually fundamentally transformed user search actions, resulting in a remarkable increase in "zero-click searches" from 56% to 69% in just one year. With individuals getting answers directly on the search results page page, natural search website traffic to information sites has collapsed by over 600 million month-to-month gos to. Join us as we analyze: The core findings from the July 2025 Press Gazette and SimilarWeb data. Exactly how Google's AI is sustaining the decrease, with only 1% of customers clicking links in AI recaps. The lawful battles heating up, as authors like Penske Media (owner of Wanderer and Variety) sue Google over lost web traffic and earnings. The business strategies publishers are adopting to endure, from dynamic paywalls at the BBC to a more comprehensive pivot towards viewers income. The few exemptions to the regulation, like Substack, which saw a 47% development in website traffic. This isn't simply a momentary dip-- it's an essential change in exactly how information is discovered and eaten online, elevating major concerns regarding the future of quality journalism and details access. What do you think about the effect of AI on information? Let us recognize in the comments!
