Analysis from aibrandintelligence.com Is this the end of on-line news as we understand it? In July 2025, the electronic news industry faced a "traffic armageddon" as major publishers saw their internet website traffic plummet. This video breaks down the shocking information, disclosing exactly how 46 of the top 50 U.S. information internet sites experienced significant year-over-year traffic decreases. We explore the staggering losses for family names, consisting of: Forbes: down 50% Daily Mail: down 44% NBC Information: down 42% The Washington Message: down 40% CNN: down 34%. So, what's creating this industry-wide crisis? The primary chauffeur seems the launch of Google's AI Overviews in May 2024. This attribute has actually essentially transformed individual search actions, bring about a significant rise in "zero-click searches" from 56% to 69% in just one year. With users getting the answer straight on the search results page web page, natural search traffic to information websites has broken down by over 600 million regular monthly brows through. Join us as we assess: The core searchings for from the July 2025 Press Gazette and SimilarWeb data. Exactly how Google's AI is sustaining the decline, with only 1% of users clicking links in AI recaps. The legal fights warming up, as publishers like Penske Media (proprietor of Rolling Stone and Variety) take legal action against Google over lost traffic and earnings. The business methods publishers are embracing to endure, from vibrant paywalls at the BBC to a wider pivot toward reader income. Minority exceptions to the regulation, like Substack, which saw a 47% growth in traffic. This isn't just a short-lived dip-- it's a basic shift in how news is discovered and consumed online, raising serious concerns about the future of quality journalism and details access. What do you think about the impact of AI on information? Allow us understand in the comments!
