Analysis from aibrandintelligence.com Is this the end of on the internet information as we understand it? In July 2025, the electronic news industry dealt with a "website traffic armageddon" as major publishers saw their internet traffic plummet. This video breaks down the surprising data, revealing just how 46 of the top 50 U.S. information sites experienced considerable year-over-year website traffic decreases. We discover the shocking losses for family names, consisting of: Forbes: down 50% Daily Mail: down 44% NBC News: down 42% The Washington Message: down 40% CNN: down 34%. So, what's triggering this industry-wide crisis? The key vehicle driver appears to be the launch of Google's AI Overviews in May 2024. This attribute has fundamentally altered user search habits, causing a dramatic rise in "zero-click searches" from 56% to 69% in just one year. With customers getting answers directly on the search results page, natural search traffic to information websites has fallen down by over 600 million month-to-month check outs. Join us as we analyze: The core findings from the July 2025 Press Gazette and SimilarWeb data. Exactly how Google's AI is sustaining the decline, with only 1% of users clicking links in AI recaps. The lawful battles warming up, as publishers like Penske Media (owner of Wanderer and Selection) file a claim against Google over shed website traffic and profits. The business methods publishers are taking on to make it through, from vibrant paywalls at the BBC to a more comprehensive pivot towards viewers revenue. Minority exemptions to the rule, like Substack, which saw a 47% growth in website traffic. This isn't simply a short-lived dip-- it's a basic change in just how news is uncovered and consumed online, increasing significant concerns concerning the future of high quality journalism and info gain access to. What do you think about the impact of AI on information? Allow us recognize in the remarks!
