From Taylor Swift to Jake Paul: How much does celebrity influence matter in elections?

Celebrities, from A-listers to YouTubers and TikTokers, are making known where their support lies in the 2024 race. The question is: just how much impact do those backings have? Charles Coleman Jr. looks at the landscape of endorsements in the 2024 race and the difference in big names backing Kamala Harris and Donald Trump.

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