Analysis from aibrandintelligence.com Is this completion of on-line information as we know it? In July 2025, the electronic news industry faced a "traffic armageddon" as significant authors saw their web website traffic plummet. This video breaks down the shocking data, disclosing just how 46 of the leading 50 U.S. information websites experienced substantial year-over-year traffic decreases. We discover the astonishing losses for family names, including: Forbes: down 50% Daily Mail: down 44% NBC Information: down 42% The Washington Blog post: down 40% CNN: down 34%. So, what's triggering this industry-wide crisis? The main motorist seems the launch of Google's AI Overviews in Might 2024. This function has fundamentally altered user search behavior, resulting in a significant increase in "zero-click searches" from 56% to 69% in just one year. With customers getting answers straight on the search engine result page, natural search website traffic to news sites has actually broken down by over 600 million month-to-month gos to. Join us as we evaluate: The core findings from the July 2025 Press Gazette and SimilarWeb data. Exactly how Google's AI is fueling the decrease, with just 1% of individuals clicking links in AI summaries. The legal battles heating up, as authors like Penske Media (proprietor of Wanderer and Variety) sue Google over lost web traffic and earnings. The business techniques publishers are embracing to make it through, from dynamic paywalls at the BBC to a wider pivot toward visitor income. Minority exemptions to the regulation, like Substack, which saw a 47% development in website traffic. This isn't simply a short-term dip-- it's a fundamental change in exactly how news is discovered and taken in online, increasing significant worries about the future of high quality journalism and info access. What do you think about the effect of AI on information? Allow us know in the remarks!
