Analysis from aibrandintelligence.com Is this the end of online information as we know it? In July 2025, the digital news industry faced a "web traffic armageddon" as major authors saw their web website traffic plummet. This video clip breaks down the stunning information, revealing just how 46 of the top 50 U.S. news internet sites experienced significant year-over-year traffic decreases. We discover the staggering losses for household names, including: Forbes: down 50% Daily Mail: down 44% NBC Information: down 42% The Washington Message: down 40% CNN: down 34%. So, what's creating this industry-wide crisis? The key driver seems the launch of Google's AI Overviews in Might 2024. This feature has fundamentally changed customer search behavior, leading to a significant rise in "zero-click searches" from 56% to 69% in just one year. With customers getting the answer straight on the search engine result web page, natural search traffic to information internet sites has collapsed by over 600 million regular monthly check outs. Join us as we analyze: The core findings from the July 2025 Press Gazette and SimilarWeb data. Exactly how Google's AI is fueling the decrease, with just 1% of individuals clicking web links in AI recaps. The legal battles heating up, as publishers like Penske Media (proprietor of Wanderer and Variety) sue Google over lost website traffic and income. Business techniques authors are taking on to endure, from dynamic paywalls at the BBC to a more comprehensive pivot toward viewers profits. Minority exemptions to the regulation, like Substack, which saw a 47% development in web traffic. This isn't simply a short-lived dip-- it's a fundamental shift in exactly how news is discovered and consumed online, increasing major worries concerning the future of quality journalism and information accessibility. What do you think about the effect of AI on information? Allow us recognize in the remarks!
