Success Of Queen's Gambit Driving Binge.place

The incredible success of the Queen's Gambit, Netflix's newest cult hit is shaking things up in odd places.

The new website is experiencing phenomenal traffic, as it has become a hub for all thing's Queen Gambit.

The Queen's Gambit, adapted from the 1983 novel by Walter Trevis, follows Elizabeth Harmon over the course of her development as a chess prodigy, says the Atlantic

Beth Harmon, a chess prodigy who is the heroine of Netflix's The Queen's Gambit , was able to cultivate her skills only after an early mentor identified her talent, opening opportunities for better training and competition. (theatlantic.com)

Set in the 1960s, "The Queen's Gambit" follows the story of fictional child prodigy Beth Harmon, who rises to become a grandmaster in the male-dominated world of chess Garry Kasparov, a former chess world champion and widely considered one of the sport's greatest players, acted as a consultant on the show to ensure authenticity.

The nearly endless facets of the show's intense character development is fueling web traffic and advertiser demand at the new website, binge.place. Gwen Sherrod, who is handling the site's commerical development, says "advertiser and social media interest are off the charts."

Kasparov says the success of "The Queen's Gambit" will only further boost the game's global appeal. "I think chess is on the rise now in America and around the world," Kasparov told CNN's Christiane Amanpour. "But I think this series will do a great job promoting it further and I expect now a boom, because it helps to refute the image of the game of chess as something that could turn you into a nerd -- or just to make you crazy. "To the contrary, we can see that chess helps Beth Harmon to overcome her weakness and her addiction. (madison.com)

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